We commit to deliver new value with systemic solution design and implementation.

innovative DESIGN LLC (iD) is a design firm to enable “innovative design” for not only products and services but also enterprise and organizational strategies. We define a word “design” to cover various synthetic activities within the system’s life cycle stages from its concept stage to retirement stage.

Experts with diverse background collaborate utilizing “Systems Engineering” as common ground. We support wide-range of industries from consumer business, automotive to aerospace.


We see all our projects as system design challenge. The problem has to be understood as a mixture of multiple disciplines and domains and a solution maximized the essential value is designed and realized in a systemic manner. When needed we start in front of a blank whiteboard and work our way through architecting, designing, realizing, and operation with our clients. Our scope is the whole life cycle of idea becoming a successful business.

Systems Engineering Consulting

The core competency of innovative DESIGN LLC is a capability to apply Systems Engineering to traditional objectives such as space systems and automotive systems development and also intangible objectives such as business and management. Ability to understand the objective with adequately designed multiple viewpoints and ability to perform logical but flexible architectural design is what differentiate us from the others.

Also a basic design principle of “human-centered” is a foundation for any of our design challenge and hence we incorporate Design Thinking approaches.


One Stop Service for Innovation

iD has been working on various system design and realization projects such as product/service design, start-up business design, organizational design, strategy design, employee business design training program and more.

Design approach is never the same for every project but we are capable of designing unique and effective meta-process for each project utilizing Design Thinking and Systems Engineering approaches and experience. The process is intentionally iterated and also deliverable is developed in controlled layered manner. Our deliverable is not only the idea or concept description but it also contains execution plan for a business or mission operation and hands-on support on implementation and execution.






Project Assistant Professor, Keio University Graduate School of System Design and Management


Project Manager/Systems Engineer for Micro-satellite project “UNIFORM”, University of Tokyo

Engineer(Project Manager), HONDA Motorcycle R&D

B.S. in Mechanical Engineering from University of Minnesota, M.S. in Systems Engineering from Keio University SDM



Public Affair/Space Policy, Astroscale


Official, Space Policy Division in Ministry of Foreign Affairs Japan

Researcher, Micro-satellite project “UNIFORM”

Co-founder/Director, EYS-STYLE Co. Limited

Associate, CITIC Capital Partners

Consultant, A.T. Kearney

Bachelor of Liberal Arts from International Christian University, M.S. in Systems Engineering from Keio University SDM



Name of the company
innovative DESIGN LLC
July 2012
Location of our lab
AIRBIC-A01, 7-7 Shinkawasaki, Saiwai-ku, Kawasaki City, Kanagawa, 212-0032 JAPAN
Systems Engineering Consulting
To Contact Us