iD is a design firm to enable “innovative design” for not only products and services but also enterprise and organizational strategies.
news
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“Systems Engineering / Model-Based Systems Engineering (MBSE) Symposium 2023″ will be held from January to February 2023.
– 3 online events: January 31st, February 7th and 14th, 2023 (2 hours each)
– 1 day face-to-face event: February 21st, 2023
For more details and online registration, check the event website. This event is only available in Japanese language.
Event website -
“Systems Engineering / Model-Based Systems Engineering (MBSE) Symposium 2022″was held as an 3-day online event on February 2022. Thank you very much for your participation.
Summary of the event and materials from sponsors (Only available in Japanese)
Symposium 2022 Report (Only available in Japanese) -
[Headquarter relocation announcement] We are pleased to inform you that our office moved to the following new address effective September 2021. Thank you for your continued support and we hope to welcome you to our new office soon.
New address:
3F-A Coastline Shinagawa Bldg.
1-19-5 Kita-shinagawa, Shinagawa,
Tokyo, JAPAN 140-0001 -
[Press Release] innovative DESIGN LLC and Panasonic System Design Co., Ltd. sign agreements to form strategic alliance.
Press Release (Only available in Japanese)
ABOUT iD

identity
innovative DESIGN LLC (iD) is a design firm to enable “innovative design” for not only products and services but also enterprise and organizational strategies. We define a word “design” to cover various synthetic activities within the system’s life cycle stages from its concept stage to retirement stage.

Experts with diverse background collaborate utilizing “Systems Engineering” as common ground. We support wide-range of industries from consumer business, automotive to aerospace.

weprovide solutions
approach
system
vision
business
When needed we start in front of a blank whiteboard and work our way through architecting, designing, realizing, and operation with our clients. Our scope is the whole life cycle of idea becoming a successful business.

service
We see all our projects as system design challenge. The problem has to be understood as a mixture of multiple disciplines and domains and a solution maximized the essential value is designed and realized in a systemic manner.
Systems Engineering Consulting
The core competency of innovative DESIGN LLC is a capability to apply Systems Engineering to traditional objectives such as space systems and automotive systems development and also intangible objectives such as business and management. Ability to understand the objective with adequately designed multiple viewpoints and ability to perform logical but flexible architectural design is what differentiate us from the others.
Also a basic design principle of “human-centered” is a foundation for any of our design challenge and hence we incorporate Design Thinking approaches.
One Stop Service for Innovation
iD has been working on various system design and realization projects such as product/service design, start-up business design, organizational design, strategy design, employee business design training program and more.
Design approach is never the same for every project but we are capable of designing unique and effective meta-process for each project utilizing Design Thinking and Systems Engineering approaches and experience. The process is intentionally iterated and also deliverable is developed in controlled layered manner. Our deliverable is not only the idea or concept description but it also contains execution plan for a business or mission operation and hands-on support on implementation and execution.
Our Clients
Meet some of our clients
- Honda R&D Co.,Ltd
- Japan Aerospace Exploration Agency
- JTEKT CORPORATION
- Kawasaki Heavy Industries, Ltd.
- Kobe Steel, Ltd.
- KOITO MANUFACTURING CO., LTD.
- Mitsubishi Electric Corporation
- Toyota Motor Corporation
- Yamaha Motor Co., Ltd.
and more...

team
ceo
Kaneishibashi
Project Assistant Professor, Keio University Graduate School of System Design and Management.
Previously
Project Manager/Systems Engineer for Micro-satellite project “UNIFORM”, University of Tokyo
Engineer(Project Manager), HONDA Motorcycle R&D
B.S. in Mechanical Engineering from University of Minnesota, M.S. in Systems Engineering from Keio University SDM
coo
Elleyamamoto
Public Affair/Space Policy, Astroscale
Previously
Official, Space Policy Division in Ministry of Foreign Affairs Japan
Researcher, Micro-satellite project “UNIFORM
Co-founder/Director, EYS-STYLE Co. Limited
Associate, CITIC Capital Partners
Consultant, A.T. Kearney
Bachelor of Liberal Arts from International Christian University, M.S. in Systems Engineering from Keio University SDM